Build campaign URLs with consistent UTM parameters and catch messy naming before you publish.
https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch&utm_content=hero-button
Required campaign fields
Set at least utm_source, utm_medium, and utm_campaign.
Lowercase naming
Lowercase values reduce reporting splits caused by case-sensitive UTMs.
Whitespace cleanup
Use hyphens instead of spaces to keep campaign names consistent.
Destination URL
Use a full URL including https://
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